Natalie concepted and executed an event for lululemon’s 2022 holiday campaign, "Set Joy in Motion." In partnership with JELENA of the Confetti Project, Natalie curated the Gathering, a private dinner and workshop experience where guests had the opportunity to reflect on what brings them joy and ways they could cultivate it on a daily basis. Natalie and Jelena worked together to curate the invite list so that there were a diverse group of participants from creative directors to mental health experts to writers and lululemon brand ambassadors. Natalie worked with Brooklyn-based restaurant, Llama Inn, to create an inclusive menu for their guests. She also advised on various creative elements of the event from graphics to florals. Additionally, Natalie managed the budget, staff onsite, and executed the setup and breakdown. All attendees left with a gift bag that included product from lululemon, as well as a personalized confetti box.